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West Coast Customs and Universal City MINI team up on JCW project

Not content to relegate his creativity to yet another BMW, Chris Marino of Century West BMW decided to exert his creative energy on the oft-forgotten-of-late BMW brand: MINI Cooper. As the General Sales Manager for Universal City MINI and Century West BMW, Marino had his veritable pick-of-the-litter.

“I had to do it on a Works Hardtop,” Marino says as though it was a foregone conclusion while he’s quick to point out that this particular build was a collaboration with the world-famous West Coast Customs and its CEO, Ryan Friedlinghaus.

West Coast Customs Universal City MINI Cooper 08 750x498   

“Ryan is a good friend of mine and unbeknownst to many, a great BMW enthusiast—someone who has a lot of respect for the BMW brand and someone who has been very guarded with any projects related to BMW & MINI as a whole.” Marino shares.

“When Chris approached me on the JCW design, I was really excited about it,” says Friedlinghaus. “I shared Chris’ desire to take an amazing hatch and make it less-understated while at the same time not take away from the unique style that is the MINI Cooper.”

West Coast Customs Universal City MINI Cooper 01 750x498   

The result of Marino & Friedlinghaus’ union may be “understated if understated is synonymous with “sick” and “viciously-cool”.  With the design in mind, the West Coast Customs team went to work: custom matte-black wrap, shadowline exterior trim, gas cap, front grill and a subtle 35 percent window tint. Both Marino & Friedlinghaus, early-on, agreed to utilize MINI parts whenever possible so shadowline headlight & taillight trim pieces were sourced along with a gorgeous set of 19” JCW Style 526 wheels.